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Notes from the clinic

Practical writing for private practices on visibility, compliance, converting enquiries and judging the marketing you already pay for

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Compliance

Marketing your practice within GMC guidance

A plain English guide to what doctors may and may not say when advertising a private practice, covering GMC guidance, ASA rules and practical examples

7 min read · 2026-08-04

Getting found

Why your clinic does not appear on Google

The eight usual reasons a private clinic is invisible in search, how to identify which applies to you, and what to do about each

8 min read · 2026-07-21

Every recovery starts with a diagnosis

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